This project was made during my time as an Eramsus student at ESAD, in Porto, Portugal. The brief was to create a product of our choice based on the principles and echoing the design language of a chosen brand.
The brand I chose was Herman Miller, with a particular focus on their Aeron chair, while the product I chose was a Cargo Bike - because of my interest in Urbanism, human-centric spaces and the dissolution of car-centric infrastructure in cities.
Brand Analysis
+ Styling Cues
Product Breakdown
and Intention
Brand Moodboards
Market Analysis
+ Preliminary Sketches
Further Sketches
+ Digital Sketch Rendering
3D Modelling +
Mechanical Development
Ergonomics +
Modular Cargo Interface
Mechanical Drawing
+ Exploded Views
Preliminary Render Gallery
Submission Renders
